● Wu Wenkai, Sanming Daily
"This is the monument of revolutionary martyrs standing in front of the Revolutionary Memorial Hall of Ninghua County，This monument is erected to commemorate those Red Army soldiers who made great contributions and made great sacrifices for the founding of the People's Republic of China..."recently，"Wind Exhibition and Red Flag picturesque - Sanming" city comprehensive special performance in Sanming Film Theater，The actors performed in various forms, such as melodrama, music poetry and painting, and allegro music，It vividly interprets four chapters of "Red City", "Industrial City", "Green City" and "Civilized City"，Bring wonderful audio-visual feast to the audience，Let Sanming city card more deeply rooted in people's hearts。
Establish a mechanism to gather forces and promote the city's business card planning and publicity work to form a "chess" work pattern in the city。The Propaganda Department of the Municipal Party Committee took the lead in organizing the formulation of the "Sanming City Business Card Planning and Publicity Work Plan" in December last year, guiding the county (city and district) to formulate and introduce detailed implementation plans, and held a number of city and county thematic promotion meetings, analysis meetings, and symposia to effectively promote the work。At the same time, combined with the performance evaluation of ideological work and the creation of civilization, extensively mobilize and give play to organs, enterprises and public institutions at all levels and social forces, each performing its duties and uniting forces, and promote the city's business card planning and publicity work to be quickly launched within the city。
"I am Ye Meiling from Taining County Tourism Bureau, and today I am very happy to tell you about my hometown Taining。In 2009, Taining won the title of provincial civilized county..."On July 9, the preliminary competition of 2020 Sanming City's "City Business Card 'Tour' I Say" city-wide Tour Guide and Interpreter Presentation Contest was held in Taining。The contestants dug deeply and refined the connotation of "four business cards", combined with their own experience and spiritual perception, and brought a wonderful theme presentation。今年，The Municipal Propaganda Department, the Municipal Working Committee of the municipal government organs, and the Municipal Cultural and Tourism Bureau jointly launched the 2020 Sanming City "City Card 'Tour' I say" the city's tour guide exposit Competition，Select a high-quality, high level of tour guide explanation team，Show and spread the vivid stories of red Sanming, industrial Sanming, green Sanming and civilization Sanming with guide language。At present, Ninghua, Mele, Qingliu, Jianning, Taining and other places have completed the preliminary selection。
City business card planning publicity content seeking new, form seeking change。In addition to holding the "city business card 'tour' I say" the city's tour guides and interpreters propaganda contest，This year, our city also carried out personal tea art competition, red Sanming story tour propaganda and other forms of education activities，Development of "four business cards" party school thematic courses，Design "four business cards" element product packaging，The city's business cards are loudly advertised。In addition, the city added 1.680,000 pieces of public window publicity carrier, the "four business cards" public service advertisement into the office fixed-line telephone call reminder, cable TV broadcast, to promote online and offline publicity linkage。
"What is Sanming - Sanming is a painting - Sanming is wind exhibition red flag picturesque - this is Sanming"。On July 1, with the "wind exhibition red flag picturesque - Sanming" city propaganda theme came out, the Municipal publicity Department and the city finance Media center planned to launch four concept posters to promote the city's city business card publicity。Since this year，Major city and county news media and departments at all levels will open special columns on the micro-end all-media platform of the newspaper network，Construct an all-media propaganda matrix，Deepen cooperation with leading Internet enterprises，Increase the "four business cards" all-media content creation and dissemination efforts，More than 700 financial media works such as micro films, micro videos and hand-drawn animation have been produced and released，Published and broadcast more than 13,000 pieces of related information (times)，It has been viewed 10.11 million times。
"In Yanqian Village, Yanqian Town, Sanyuan District, Sanming City, Fujian Province, there is a site of Wanshou Rock。Its discovery has advanced the history of ancient human activities in Fujian to 18.Fifty thousand years ago..."In early June, CCTV Focus Interview conducted an in-depth interview on the protection work of Wanshou Rock site under the title of "Wanshou Rock: the prehistoric home rescued"。Since April, major central media such as People's Daily, Xinhua News Agency, Guangming Daily and Economic Daily have conducted in-depth interviews on the Wanshou Rock site in our city and launched a number of heavy reports, effectively enhancing the influence of Wanshou Rock National Archaeological Site Park and driving the brand publicity of Sanming City。
This year, relying on People's Daily, Xinhua News Agency, China News Service and other authoritative mainstream media at or above the provincial level and learning power, CCTV News mobile network and other platforms to carry out all-round publicity, Sanming City's external visibility and influence have been further improved。
Focus on the advantages, enhance the brand, do the "four business cards" and do the "four articles" to form a positive interaction。The whole of the city's 12 counties (cities and districts) have been included in the construction scope of the Fujian section of the Long March National Cultural Park, and 65 projects have been included in the planning key project database。Forest health base "ten" alliance was established, "China Green capital · the most oxygen Sanming" cultural tourism health theme tour and special train tour projects have been well received。The "Sanming City to enhance the" wind exhibition Red flag picturesque "red brand work normalization mechanism plan" was issued and implemented, the "Sanming City Red Cultural sites protection and management Regulations" and "Sanming City Public civilized behavior promotion Regulations" legislative work has achieved phased results。
Polish the city business card, highlight the charm of Sanming。Under the overall promotion of the Municipal Propaganda Department，Our city business card planning and publicity work continues to advance，The popularity and reputation of the four business cards of "Red Sanming", "Industrial Sanming", "Green Sanming" and "Civilized Sanming" continue to improve，Gradually open the window for the world to understand Sanming，Let people know Sanming, like Sanming，Fall in love with the picturesque Sanming。
(This article is from Sanming Daily)